The Apple Watch may be months away still, but Swiss watchmaker DWISS is already planning its own range of accessories.
DWISS' traditional business is creating limited edition mechanical watches but the company is looking to mimic the success of Griffin and Proporta by getting into the Apple accessories market.
The company has launched an Indiegogo campaign to create covers, straps, lugs and even watchfaces for Apple's wearable device – and it's looking for eager backers.
The covers – which are unfortunately called Cover Candy – come in a range of Thermoplastic Polyurethane protectors that pull over the watch, much like neoprene iPhone covers today. They're available at the bargain basement price of $19.
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The straps and lugs also add a certain ostentatious edge to your Apple Watch, if you opted not to go for the Apple Watch Edition. These start at $49 for the sporty Toucan strap, and up to $79 for the blingy Albatross.
Finally, you can choose from a range of custom watchfaces, which the company is selling for $1 a piece.
The Indiegogo campaign is more of a pre-ordering system for the covers and straps, although the company has set a target for $30,000 of new business.
Bearing in mind that the iPhone accessories market is a multi-million dollar enterprise, DWISS seems to be onto a winner with its latest business. However, DWISS transforming from luxury watchmaker to an Apple accessory oxpecker shows how the Swiss are viewing Apple's tank driving up on their lawns.
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James is the co-founder of Wareable, and he has been a technology journalist for 15 years.
He started his career at Future Publishing, James became the features editor of T3 Magazine and T3.com and was a regular contributor to TechRadar – before leaving Future Publishing to found Wareable in 2014.
James has been at the helm of Wareable since 2014 and has become one of the leading experts in wearable technologies globally. He has reviewed, tested, and covered pretty much every wearable on the market, and is passionate about the evolving industry, and wearables helping people achieve healthier and happier lives.