Victoria's Secret is selling an Incredible sports bra - quite literally, as that's what it's called - that boasts heart rate sensors for bpm tracking on the go.
The electrodes are on the inside of the bra - which comes in pink or grey - and connect up to "most clip-on heart rate monitors by leading brands".
The Incredible sports bra by Victoria's Secret is made from a Body-Wick fabric to keep you cool and dry during workouts, and its makers claim it is suitable for running, boxing and high-impact workouts.
Smart clothing is set to take the wearable world by storm, a recent report from Gartner claimed. The report forecast that smart garments like the Ralph Lauren Polo Tech smartshirt and the Myontech shorts awould overtake the fitness bands that dominate the market today.
“Because smartshirts and other smartgarments can hold more sensors closer to the skin, they can collect more information and produce better data, like the full wave of the heart beat rather than just the pulse,” Gartner research director Angela McIntyre said.
By 2016 Gartner sales of 26 million smart clothing products, which would eclipse both fitness trackers and sports watches.
With huge brands like Victoria's Secret getting involved, those predictions may not be as bold as they first seem.
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By Paul Lamkin
Wareable Media Group co-CEO Paul launched Wareable with James Stables in 2014, after working for a variety of the UK's biggest and best consumer tech publications including Pocket-lint, Forbes, Electric Pig, Tech Digest, What Laptop, T3 and has been a judge for the TechRadar Awards.
Prior to founding Wareable, and subsequently The Ambient, he was the senior editor of MSN Tech and has written for a range of publications.