Xiaomi has announced that it’s shipped 3 million units of its latest fitness tracker.
The news was announced on Weibo ahead of the 618 Shopping Carnival by Zeng Xuezhong, Vice President of Xiaomi Group and President of Mobile Phone Division. It comes just two months after its release date on 2 April 2021. It shows the enormous global clout that Xiaomi has as a wearables brand.
To put that in context, CCS Insight estimated that Garmin only shipped 3.4 million units of its entire smartwatch range in the whole of 2020. Although Apple was estimated to have shipped 43.6 million in the same period.
And Xiaomi will be extra pleased, given the increase in price of the Mi Band 6 from previous generations.
When the Mi Band 6 arrived on the scene in 2015, it turned heads with a $25 price tag that offered unbeatable value.
But the Mi Band 6 has shipped at close to $50 in the US, and it led us at Wareable to speculate that it could lead to cooling interest in the budget brand. And there are other factors at play, not least the launch of similarly priced devices such as the Amazfit Band 5 – and even cheaper ones like the Realme Band.
But it seems that customers have stayed loyal to the Mi Band, and its enduring popularity in Asia, as well as US availability have fuelled big sales.
How we test
James is the co-founder of Wareable, and he has been a technology journalist for 15 years.
He started his career at Future Publishing, James became the features editor of T3 Magazine and T3.com and was a regular contributor to TechRadar – before leaving Future Publishing to found Wareable in 2014.
James has been at the helm of Wareable since 2014 and has become one of the leading experts in wearable technologies globally. He has reviewed, tested, and covered pretty much every wearable on the market, and is passionate about the evolving industry, and wearables helping people achieve healthier and happier lives.